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Case study 002 · Immersified · Dubai & Riyadh · 2026

25 years of work,
finally legible.

Immersified Consultancy brings over 25 years of global experience in event production and project management — live events, permanent installations, workshops in Dubai and Riyadh. Enormous capability, invisible brand. We rebuilt the identity and the website so the work finally argues for itself.

Identity · Website · Motion · Print
Scope
6 weeks, 2 designers, 1 dev
Team
immersified-me.com
Visit live site ↗
Immersified homepage hero
Click the mockup to open immersified-me.com in a new tab
The problem

Two decades of spectacular projects, described in a deck nobody finished reading. Procurement teams couldn't tell them apart from an equipment rental company.

The move

Position them as the consultancy that owns the whole experience — concept to completion — then prove it with a site that behaves like one of their installations: dark room, one statement at a time, motion doing the talking.

The identity

CORE BLUE#1447E6
DEEP BLUE#0D31A1
ROOM BLACK#131313
RIG GREY#CFCFCF
WHITE#FFFFFF
Typeface
Montserrat
Bold 40 for statements, SemiBold 40 for section heads, Medium 24 for eyebrows, Regular 18 for body. One family, four jobs — nothing else needed.
Positioning line
“Innovate. Create. Inspire.”
Three words that survive a banner, a badge and a bid document — with “Where Vision Meets Seamless Execution” carrying the longer promise on the homepage.

The five services, named

01
AVL Solutions
02
Scenic & Fabrication
03
Filming & Editing
04
Immersive design & tech
05
Consultancy & Special Projects

Naming the five capabilities was half the job. Before, everything lived under “event services” — now a buyer arriving for AR, holograms, 3D mapping or drone work lands on a page that says exactly that.

The website

Immersified section band
Innovate. Create. InspireWhere Vision Meets Seamless Execution
Immersified closing band
Ready to Make an Impact?Let's collaborate and turn your ideas into realityContact Us
3.4×
longer average session vs. the old site
5
named capabilities, each with its own page
6wk
from first interview to launch day
“The five service pages did more for us than any pitch deck. Buyers arrive already knowing what they want — so the first call starts at scope, not introductions.”
MANAGING DIRECTOR · IMMERSIFIED CONSULTANCY

Inside the file

Drag to pan · scroll to zoom
Homepage — hero
Section band
Closing band
Identity — card
About page
Colour study
Palette + type — the actual page
MontserratBold 40 · SemiBold 40 · Medium 24 · Regular 18
Scratch — do not ship
16 logo glyphs, no single export
→ five capabilities renamed three times
→ "event services" survived until v4
IMMERSIFIED.FIG
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