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Case study 005 · Haze UAE · Dubai · 2025

Your vision,
our expertise.

Haze is a video production and AV company in the UAE, known for creating captivating visual stories. Buyers were treating them like a rental vendor. We rebuilt the brand and the website around the three things they actually sell — AV services, video production, live streaming — and event enquiries rose 150%.

Identity · Website · SEO · Content
Scope
6 weeks, 2 designers, 1 dev
Team
hazeuae.com
Visit live site ↗
Haze UAE homepage
Your Vision, Our ExpertiseBring your ideas to life with stunning, high-quality videos. Whether it’s capturing special moments or creating compelling content, we deliver visuals that resonate.Get In Touch↗
Click the mockup to open hazeuae.com in a new tab
The problem

A kit list where a capability story should have been. Procurement teams compared them on day rates because nothing on the site gave them another axis.

The move

Lead with the room, not the rack. Rebuild the site around named event outcomes, write SEO-led content for the searches buyers actually run, and simplify the UI so an enquiry is three clicks from anywhere.

The work

Haze services section
AV SERVICESvideo productionlive streaming
Haze production stillHaze production still
HAZE BLUE#0032F0
BLACKOUT#000000
SMOKE#323232
HOUSE GREY#ADADAD
WHITE#FFFFFF
Display
Your Vision, Our Expertise
Alex Brush 64 for the one line that has to feel handmade — used once per page, never twice.
Headings & body
Napoli 64 / 24
Napoli at 64 for section titles, Regular 24 for body, Regular 20 on buttons. Montserrat 16 carries the navigation and small print.

The result

An intuitive UI over SEO-optimised content: three named capabilities instead of a kit list, galleries split into photos and videos, and a contact block — info@hazeuae.com, +971 4 3400722, Al Quoz Ind Area 1 — repeated wherever an enquiry might start.

150%
increase in event enquiries
1st
page rankings for core capability searches
6wk
brand and site rebuilt end to end
“Unico built our entire brand identity and website. Within 3 weeks we started getting inbound leads from the UAE market.”
FOUNDER · HAZE UAE

Inside the file

Drag to pan · scroll to zoom
Main page — hero
Services backdrop
Footer band
Still — A
Still — B
Palette + type — the actual page
NapoliAlex Brush 64 · Napoli 64/24 · Montserrat 16
Scratch — do not ship
Page 1 = "Haze Productions", abandoned
→ Page 2 = the real one
→ Alex Brush used exactly once. On purpose.
HAZE.FIG
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